A little aboutTCBY

ORGANIZATION OVERVIEW AND DESCRIPTION

 

TCBY (The Country’s Best Yogurt) was founded in 1981 with the first store located in Little Rock, Arkansas, which was then the home of TCBY’s Corporate Headquarters.  In 2000, Mrs. Fields Famous Brands acquired TCBY.  The TCBY Corporate Headquarters are now located in Broomfield, Colorado.

Trugoy, Inc. is a franchise operation of TCBY, having opened our first store in July, 1986 in Lakewood, Colorado.  Trugoy, Inc. opened a total of six stores across the Denver metro area.  Our latest venture is the opening of our three sites at Denver International Airport in 1995.

Our success is based on our customers.  We have outstanding products:  a yogurt with a great distinctive homemade ice cream type taste with incredibly low calories, low fat or no fat and low cholesterol.  TCBY also offers delicious Fruit Smoothies and Frappe Chillers for frozen-coffee drink lovers!  We offer a premium brand of ice cream produced by a local dairy.  In addition, we also offer a variety of high quality baked goods and beverages.

We recognize how important it is to have a clean, orderly and pleasant store environment.  Even with all of the above going for us, none of this matters without customers!  The customer is our boss!  TCBY’s #1 priority is to provide customers with the ultimate customer experience at our stores so they will return again and again.

“CUSTOMER FIRST” is our customer philosophy.

The customer always comes first!  They are the #1 priority.

We MUST provide fast, friendly and fresh service.